FOUR BENEFITS OF EXTERNAL LINKING
External links are hyperlinks that direct readers to a website other than your own.
Linking to outside websites, when done right, offers several benefits:
1. EXTERNAL LINKING IMPROVES BLOG CREDIBILITY.
When you add trustworthy and relevant external website links to your content, it improves the credibility of your website. In addition, valuable external links provide your readers with references, which will enhance your website’s authority.
2. EXTERNAL LINKING IMPROVES BLOG SEO.
The external links you add can assist search engines in determining the usefulness and quality of your pages. High-quality pages usually link to other high-quality pages; hence, search engines will look at your content favorably, and this in turn helps you rank higher.
If you link to an interesting article on a critical topic of interest to your business, Google uses this as one way to know what your website is all about.
3. EXTERNAL LINKING IS AN EASY WAY TO CREATE CONNECTIONS.
Other websites can tell when you’re linking to them. And the chances are that, they might return the favor and link back to your website if the opportunity arises, which is great because the more Juicy backlinks you get, the better for your Blog Growth
It’s an easy and positive method for linking, make connections in your industry, and get your content in front of the right audience/readers.
4. EXTERNAL LINKING OFFERS READERS MORE VALUE
Adding external links provides a better user experience for readers. These links lead to related information that adds to the value in your content without copying content which is considered as Plagiarism. When readers see that you consistently link out to resources that’d help them understand a topic better, they’ll begin to associate more value with your website.
According to a Moz study, data shows a very strong correlation between links and the authority of a website, therefore, on its ranking.
And as such, external linking is so Great for a website.
To Your Success
May we all win