Startup funding options for new businesses

Startup funding options for new businesses

It costs money to start a business. Funding your business is quite possibly the earliest — and most important financial choices most entrepreneurs make. Your business’s structure and operation may be affected by how you choose to fund it.

When it comes to funding options for new businesses, there are several avenues you can explore. Here are some common startup funding options:

  1. Personal savings: Many entrepreneurs begin by funding their businesses with their own savings or personal assets. This allows you to maintain full control and ownership but carries the risk of using your own funds.
  2. Friends and family: You can approach friends, family members, or acquaintances who may be interested in investing in your business. This option can be relatively easy to access, but it’s important to have clear agreements and expectations to avoid potential complications in personal relationships.
  3. Angel investors: Angel investors are individuals or groups who provide early-stage capital to startups in exchange for equity. They often offer expertise and industry connections along with funding. Angel investor networks and platforms can help connect you with potential investors.
  4. Venture capital (VC) firms: Venture capitalists invest in promising startups in exchange for equity. VC firms typically invest larger amounts of money compared to angel investors and may be interested in high-growth businesses. However, they often require a significant portion of ownership and exert influence on decision-making.
  5. Crowdfunding: Crowdfunding platforms allow you to raise funds from a large number of people, typically through online platforms. This approach can help validate your business idea and generate capital while also building a community around your brand. Examples include Kickstarter and Indiegogo.
  6. Small Business Administration (SBA) loans: In some countries, like the United States, the Small Business Administration provides loans and support to small businesses. These loans often have favorable terms and interest rates, but they may involve a lengthy application process.
  7. Business incubators and accelerators: These programs provide funding, mentorship, and resources to early-stage startups. In exchange, they may require equity or a share of future profits. Incubators and accelerators offer support and guidance to help your business grow rapidly.
  8. Grants: Various government agencies, foundations, and organizations offer grants to support specific industries, causes, or types of businesses. Grants don’t need to be repaid, but they often come with specific requirements and restrictions.
  9. Business competitions and pitch events: Participating in business competitions and pitch events can provide exposure to potential investors. Winning or placing well in these events can also lead to funding opportunities and media coverage.

Fund your business

Determine how much funding you’ll need

Every business has different needs, and no financial solution is one-size-fits-all. Your personal financial situation and vision for your business will shape the financial future of your business.

Once you know how much startup funding you’ll need, it’s time to figure out how you’ll get it.

Fund your business yourself with self-funding

Otherwise known as bootstrapping, self-funding lets you leverage your own financial resources to support your business. Self-funding can come in the form of turning to family and friends for capital, using your savings accounts, or even tapping into your 401(k).

With self-funding, you retain complete control over the business, but you also take on all the risk yourself. Be careful not to spend more than you can afford, and be especially careful if you choose to tap into retirement accounts early. You might face expensive fees or penalties, or damage your ability to retire on time — so you should check with your plan’s administrator and a personal financial advisor first.

Get venture capital from investors

Investors can give you funding to start your business in the form of venture capital investments. Venture capital is normally offered in exchange for an ownership share and active role in the company.

Venture capital differs from traditional financing in a number of important ways. Venture capital typically:

  • Focuses high-growth companies
  • Invests capital in return for equity, rather than debt (it’s not a loan)
  • Takes higher risks in exchange for potential higher returns
  • Has a longer investment horizon than traditional financing

Almost all venture capitalists will, at a minimum, want a seat on the board of directors. So be prepared to give up some portion of both control and ownership of your company in exchange for funding.

How to get venture capital funding

There’s no guaranteed way to get venture capital, but the process generally follows a standard order of basic steps.

  1. Find an investor 
    Look for individual investors — sometimes called “angel investors” — or venture capital firms. Be sure to do enough background research to know if the investor is reputable and has experience working with startup companies.
  2. Share your business plan 
    The investor will review your business plan to make sure it meets their investing criteria. Most investment funds concentrate on an industry, geographic area, or stage of business development.
  3. Go through due diligence review 
    The investors will look at your company’s management team, market, products and services, corporate governance documents, and financial statements.
  4. Work out the terms 
    If they want to invest, the next step is to agree on a term sheet that describes the terms and conditions for the fund to make an investment.
  5. Investment
    Once you agree on a term sheet, you can get the investment! Once a venture fund has invested, it becomes actively involved in the company. Venture funds normally come in “rounds.” As the company meets milestones, further rounds of financing are made available, with adjustments in price as the company executes its plan.

Use crowdfunding to fund your business

Crowdfunding raises funds for a business from a large number of people, called crowdfunders. Crowdfunders aren’t technically investors, because they don’t receive a share of ownership in the business and don’t expect a financial return on their money.


Instead, crowdfunders expect to get a “gift” from your company as thanks for their contribution. Often, that gift is the product you plan to sell or other special perks, like meeting the business owner or getting their name in the credits. This makes crowdfunding a popular option for people who want to produce creative works (like a documentary), or a physical product (like a high-tech cooler).

Crowdfunding is also popular because it’s very low risk for business owners. Not only do you get to retain full control of your company, but if your plan fails, you’re typically under no obligation to repay your crowdfunders. Every crowdfunding platform is different, so make sure to read the fine print and understand your full financial and legal obligations.

Get a small business loan

If you want to retain complete control of your business, but don’t have enough funds to start, consider a small business loan.

To increase your chances of securing a loan, you should have a business plan, expense sheet, and financial projections for the next five years. These tools will give you an idea of how much you’ll need to ask for, and will help the bank know they’re making a smart choice by giving you a loan.

Once you have your materials ready, contact banks and credit unions to request a loan. You’ll want to compare offers to get the best possible terms for your loan.

Use Lender Match to find lenders who offer SBA-guaranteed loans 

If you have trouble getting a traditional business loan, you should look into SBA-guaranteed loans. When a bank thinks your business is too risky to lend money to, the U.S. Small Business Administration (SBA) can agree to guarantee your loan. That way, the bank has less risk and is more willing to give your business a loan.

SBA investment programs

Small Business Investment Company (SBIC)

SBICs are privately owned and managed investment funds licensed and regulated by SBA. They use their own capital, plus funds borrowed with an SBA guarantee, to make equity and debt investments in qualifying small businesses.

Small Business Innovation Research (SBIR) program

This program encourages small businesses to engage in federal research and development that has the potential for commercialization.

Small Business Technology Transfer (STTR) program

This program offers funding opportunities in the federal innovation research and development arena. Small businesses who qualify for this program work with nonprofit research institutions in the early and intermediate stages of starting up.

Leave a Reply

%d bloggers like this: