
WHAT IS SEM? IMPORTANCE, ADVANTAGES AND DISADVANTAGES
WHAT IS SEM? IMPORTANCE, ADVANTAGES AND DISADVANTAGES Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). SEM involves paid and unpaid strategies, including paid search engine advertising (such as Google Adwords, Bing Ads, and Yahoo Ads), content marketing,…